Lumberjacks built modern America. Four hundred years ago, when the first settlers arrived in Jamestown, Virginia – a land of “goodly tall trees” – it was man vs nature on an epic scale. Back then there was no radio-controlled machinery, computer-optimised log cutters or health and safety. It was 200 years before somebody invented the chainsaw. Instead, lumberjacks built the New World’s first settlements by hand. Houses, forts, bridges and churches. And they did it all with some axes, saws and really tough shirts.

170 years since it first appeared we’ve taken the lumberjack’s default uniform and rebuilt our own high-strength version. To make the toughest shirt we’ve ever built, we’ve taken the same super-tough breed of cotton the Wright brothers used to build the wings on their planes, and then re-engineered and reinforced it in Japan to make it even softer and stronger. The Lumbershirt is a hardwearing outer layer built for any adventure in the forest, country or city.